
Junior Course · Ages 4+
Captain Coin’s lemonade stand
- Say what a business is
- Name a customer
- Know that we buy supplies before we sell
Entrepreneurship Earth lesson
From idea to first sale: customers, a simple plan, costs and pricing, permits, a business bank account and tracking profit.
Junior 4+Explorer 8+Advanced 13+15 minutes

How to start a business for kids and teens begins with one question: what problem can I solve for someone? In this Entrepreneurship Earth lesson, Captain Coin walks through the real steps, from a first idea to a first sale and beyond.
Ages 4 and up build a pretend lemonade stand. Ages 8 and up make a simple business plan with costs, prices and profit. Ages 13 and up look at legal structures, permits, taxes, bank accounts and record-keeping.

Young entrepreneurs should always work with a parent or guardian, especially for money, permits and online sales. Rules differ by city and state. Then practice in the Own a Business game.
Start with the level that matches your learner, then try the next level up when they are ready. For example, a family can read the Junior story together, while an older sibling works through the Advanced version. Because every level covers the same topic, this how to start a business for kids lesson works well for mixed-age groups, homeschool co-ops and classrooms. Finally, the quiz shows what stuck, and the summary makes a quick review the next day.
Lessons are taken inside the Wealthonauts courses, where your child’s progress and quiz scores are tracked. Pick the course for your child’s age.

Junior Course · Ages 4+

Explorer Course · Ages 8+

Advanced Course · Ages 13+
This lesson is awaiting expert editorial review.
Wealthonauts lessons explain how financial systems work. They are educational, not financial or legal advice. Laws differ between states and countries.